Build marketing that actually grows your business.
Senior marketing strategy for businesses without big marketing teams. Get clear on who to target, what to say, where to invest and what to fix first.
Real marketing starts with real strategy.
I've seen what marketing looks like when you have the team, budget and resources.
For more than two decades, I’ve built brands, launched products and lead integrated marketing across global companies, including Intuit.
Today, I use that experience to help founders, business owners and lean marketing teams make smarter decisions about where to focus, what to stop doing and how to make their marketing work together.
Different experience. A more practical approach.
You probably don't need more marketing.
You need your marketing to make more sense.
Your social is running. You're creating content, sending emails, trying ads, experimenting with AI and chasing the next thing you're told you need to be doing.
But more activity doesn't automatically create better marketing.
The real problem is usually underneath it: unclear positioning, the wrong customer focus, disconnected channels, inconsistent messaging or customers disappearing after they buy.
That's not an effort problem.
It's a strategy problem.
Most marketing problems aren’t random.
After more than two decades in marketing, I kept seeing the same problems show up again and again. They looked different on the surface, but the issues underneath were surprisingly consistent.
I call them the 5 Breakpoints™.
One breakpoint can make everything downstream harder.
That is why fixing one tactic at a time often doesn’t work. The real job is finding where the problem starts, then fixing the system in the right order.
I don't start with solutions. I start with diagnosis.
Before deciding you need more content, more ads, a new funnel or another AI tool, I want to understand what's actually getting in the way.
Find the problem. Prioritize what matters. Build the right strategy. Measure whether it's working.
Because doing more marketing isn't the goal. Making better marketing decisions is.
What it’s like to work with me.
Aligned multiple stakeholders & 12 agnecies around a cohesive customer journey! Carol Pilas. Group Marketing Director, INTUIT
〰️Refreshing energy, nudges conventional limits & delivered exceptional results, Elizabeth Williams. Communication Director, ADP
〰️A dedicated highly skilled digital marketer with deep knowledge of Strategy, customer journey and social media, Imad Damrah. CEO, The Pairing Table
〰️Dina sees the bigger picture, Ashley McMahon. Communication Director, INTUIT
〰️Dina is a first rate marketing professional, James Duncan. VP, SHAM GROUP
〰️Passionate Marketer who challenges the status quo to drive incremental value, Lino Gentile. Head of Product, ADP
Aligned multiple stakeholders & 12 agnecies around a cohesive customer journey! Carol Pilas. Group Marketing Director, INTUIT 〰️Refreshing energy, nudges conventional limits & delivered exceptional results, Elizabeth Williams. Communication Director, ADP 〰️A dedicated highly skilled digital marketer with deep knowledge of Strategy, customer journey and social media, Imad Damrah. CEO, The Pairing Table 〰️Dina sees the bigger picture, Ashley McMahon. Communication Director, INTUIT 〰️Dina is a first rate marketing professional, James Duncan. VP, SHAM GROUP 〰️Passionate Marketer who challenges the status quo to drive incremental value, Lino Gentile. Head of Product, ADP
Let’s make your marketing work harder.
Get senior marketing help, or learn the strategy yourself, or get practical AI tools.
CONSULTING
GET SENIOR MARKETING HELP
Figure out what’s holding your growth back. Get experienced marketing strategy focused on your business, your customers and the decisions that will make the biggest difference.
WEBINARS
LEARN TO MARKET YOUR BUSINESS BETTER
Make smarter marketing decisions and turn strategy into action. Practical webinars built around the marketing problems businesses actually face.
TOOLS & PLAYBOOKS
USE AI SMARTER
Make better marketing easier. Practical AI tools, prompts, templates and playbooks that help you plan faster, create smarter and spend less time figuring out what to do next.
Real marketing starts with real strategy.
Ideas worth thinking about.
